A new brand was developed for Devon Libraries. The brand reflects their core business of books and reading as well as the breadth of information and services available. The core brand value, Looking to the Future, implies a care for the future, a respect for the environment, an aspiration for individual development and learning through books and information.
Campaigns such as “Big” play on the strength of the library network as it is one of the largest in England with 50 libraries and a wealth of services. Work included a new logo, brand guidelines, marketing material and interior graphics.