Hotel Loysel Le Gaucher was built in 1777 and listed as a historic monument.
Well-known French characters from the 18th and 19th centuries passed
through such as Bonaparte. Mr. Loysel Le Gaucher, a noble military man,
built the hotel with his wife Madame de Madre.
I was lucky to have to opportunity to create a brand identity for the re-opening
of the hotel after its recent refurbishment. The brief was to create a logo
based on the original engraving into the hotel walls of the founders initials.
The identity needed to reflect and be inspired by the classical and romantic
periods in which it was conceived.