Hotel Loysel Le Gaucher Brand Identity

Hotel Loysel Le Gaucher was built in 1777 and listed as a historic monument. Well-known French characters from the 18th and 19th centuries passed through such as Bonaparte. Mr. Loysel Le Gaucher, a noble military man, built the hotel with his wife Madame de Madre. I was lucky to have to opportunity to create a brand identity for the re-opening of the hotel after its recent refurbishment. The brief was to create a logo based on the original engraving into the hotel walls of the founders initials.The identity needed to reflect and be inspired by the classical and romantic periods in which it was conceived.