Concept identity designs for an electric bike hire scheme using converted shipping containers. The first concept is a countryside bike hire point with an identity that reflects motion and nature. The second is an inner city unit that would be located at transport hubs. The identity uses a simple bike motif out of the lettering and links to the idea of paths and routes throughout the city. The third links to the motion idea again yet with a call to arms using an oversize exclamation mark integrated with the logo. 3D modelling by M. Baird.